{"id":12275,"date":"2011-10-25T10:13:43","date_gmt":"2011-10-25T10:13:43","guid":{"rendered":"https:\/\/andaluciagolf.com\/finca-cortesin-resort-five-years-of-success\/"},"modified":"2011-10-25T10:13:43","modified_gmt":"2011-10-25T10:13:43","slug":"finca-cortesin-resort-five-years-of-success","status":"publish","type":"post","link":"https:\/\/andaluciagolf.com\/en\/finca-cortesin-resort-five-years-of-success\/","title":{"rendered":"Finca Cortes\u00edn Resort, five years of success"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"img_border alignleft size-full wp-image-1413\" src=\"https:\/\/andaluciagolf.com\/wp-content\/uploads\/2011\/10\/Reportajes_captura-de-pantalla-2011-10-25-a-las-12.16.09.png\" border=\"0\" style=\"border-style: initial; border-color: initial; float: left;\" width=\"443\" height=\"262\"><\/p>\n<p>Finca Cortes\u00edn Resort is in luck: the golf course will be five years old in October and the hotel will be three years old. A particularly meritorious birthday because this company has managed to place its \u2018products\u2019, golf, hotel and residential, in the highest area in terms of quality, service and national and international recognition can be achieved, and all this in times that are not exactly economic boom. <\/p>\n<p>\u201cOur resort,\u201d says <strong>Vicente Rubio, president of Finca Cortes\u00edn<\/strong>, \u201cis a unit in which all the elements are integrated, and we do not identify ourselves with just one, whether it is golf, hotel or residential, because all of them together form this unique, different and first class concept that we have.<\/p>\n<p>-What would you highlight from these years?<\/p>\n<p>-First of all, positioning. We were born -we have said it many times- with the illusion of being a reference in the golf world as well as in the hotel and real estate world, and in these years we have demonstrated that we are. We have created a widely recognized brand, prestigious and awarded by magazines and institutions. Our hotel has been placed at the top of the ranking and is making its mark in our country and Europe. We have been elected the best non-urban hotel in Spain, which is significant.    <\/p>\n<p>The golf course has the privilege of hosting the Volvo World Match Play Championship, which means that in order to host a tournament of this magnitude we have to have adequate and first class facilities.<\/p>\n<p>\u201cIn addition to this,\u201d adds the resort\u2019s president, \u201cit is important to point out that every year, so far, we have grown by 20 percent in golf turnover, when it is a market that has been in decline in recent seasons. If we achieve this, it is because of the quality of the course, the maintenance and the service we provide\u201d. <\/p>\n<p>\u201cOur staff,\u201d he continues, \u201cis fully aware that there is nothing more important than the customer. That is our motto: to pamper the customer down to the last detail. <\/p>\n<p>\u201cMuch of what we have implemented here, in terms of visitor service and attention, is being implemented at other golf courses, which implies recognition of our policy by the sector. I am proud that, thanks to us, the level of service at the surrounding golf courses and hotels is being raised\u201d.<\/p>\n<p>-In addition to being a reference in terms of quality, service, etc., Finca Cortes\u00edn is an important company that creates wealth in the area and employs a good number of workers\u2026<\/p>\n<p>-With the creation of the latest beach club, which we opened last summer, and which has gone quite well, by the way, we now have 280 direct employees, plus another 30 indirect employees. Who would have thought that we could create 310 jobs at this time of year, when it is normal for jobs to be destroyed! <\/p>\n<p>The company is doing well, it continues to withstand this crisis well, and it is in this niche where we have positioned ourselves: luxury, service and quality, which is giving the best results. Those who have not bet on this are undoubtedly suffering much more than we are. <\/p>\n<p>-What do you think this resort hotel represents for the Costa del Sol?<\/p>\n<p>-We arrived at a time when the hotel sector was not going through its best moments, much less in the luxury segment. But we arrived with the vocation and the decision to fill the gap of a true 5-star luxury hotel, where -I insist once again- the most important thing is service. We have more than two employees per room. These are standards that can be found in Asia, but are very difficult to find in Europe.   <\/p>\n<p>We are a young 67-room hotel, with a building that architecturally had nothing like it either: spacious, luxurious, very stylish and classy. Our smallest room is 70 square meters, which gives you an idea of what we wanted to do here, and all of this is in a very sparse housing environment. <\/p>\n<p><img decoding=\"async\" class=\"img_border alignleft size-full wp-image-1415\" src=\"https:\/\/andaluciagolf.com\/wp-content\/uploads\/2011\/10\/Reportajes_captura-de-pantalla-2011-10-25-a-las-12.15.34.png\" border=\"0\" width=\"500\" style=\"float: left; border: 0;\" srcset=\"https:\/\/andaluciagolf.com\/wp-content\/uploads\/2011\/10\/Reportajes_captura-de-pantalla-2011-10-25-a-las-12.15.34.png 602w, https:\/\/andaluciagolf.com\/wp-content\/uploads\/2011\/10\/Reportajes_captura-de-pantalla-2011-10-25-a-las-12.15.34-300x170.png 300w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/>Sometimes we fall short in some events, both golf and car presentations, and we have to add the \u2018supervised villas\u2019 that we have close to the hotel.<\/p>\n<p>In this regard I would like to add that our villas are also being a commercial success: when the rest of the world is not selling, we are having a small trickle of sales of these villas, but sales nonetheless, because we provide hotel services included.<\/p>\n<p>\u201cI would like to add,\u201d concludes the president of Finca Cortes\u00edn, \u201cthat in order to maintain these standards of service and quality over the years, it is not enough to have a property that is determined to do so. It is necessary to count on the staff and those who manage all the business units, who are the ones who in the end know and manage to develop the company\u2019s policies\u201d.<\/p>\n<p>\u201cWe have recently had changes at the golf course,\u201d he continues, \u201cand Carlos Beautell has been brought on board as director. He has been with us before and we are very confident that he can take the course up a notch. Other key people who joined the project about three years ago are also with us: Rene Zimmer, the hotel manager, who we brought in from a very important establishment in St. Petersburg, from the Orient Express chain, and who has completely turned the hotel around. For the maintenance of the course, although it was always good, we signed \u00cd\u00f1igo Soto to have the best possible maintenance that a golf course can have. The proof has been the two editions of the Volvo World Match Play Championship, where Soto\u2019s hand has undoubtedly been seen.    <\/p>\n<p>With these three professionals: Carlos, Rene and \u00cd\u00f1igo, the future and success of the resort are more than assured.<\/p>\n<p>-Just to reconfirm: is the Volvo World Match Play continuing next year?<\/p>\n<p>-Of course.<\/p>\n<\/p>\n<\/p>\n<p><strong>Carlos Beautell, Director of Golf<\/strong><\/p>\n<p><strong>\u201cMore and more repeat customers.\u201d<\/strong><\/p>\n<p>Carlos Beautell has lived the birth and development of Finca Cortes\u00edn from the beginning. He has belonged to the club in two different stages, first as assistant director in 2008 and 2009, and now as director. <\/p>\n<p>\u201cIn the time I\u2019ve been away,\u201d he explains, \u201clittle in fact, I\u2019ve noticed a certain evolution of the field for the better, both in maintenance, which is taking hold and giving the results that were intended, and in the perception that our clients have of us.\u201d<\/p>\n<p>\u201cSince we opened,\u201d he continues, \u201cwe have grown every year in the number of games played and in turnover, and there are more and more repeat customers who leave here delighted\u201d.<\/p>\n<p>Beautell says that \u201cthis recognition is perhaps the greatest satisfaction for us, because that\u2019s what we work for, so that those who come here feel treated as if they are unique and want to come back\u201d.<\/p>\n<p>-Has the Volvo World Match Play Championship played a major role in the national and international recognition of Finca Cortes\u00edn?<\/p>\n<p>-No doubt. A tournament like this puts you on the world golf map, gives you fame and prestige and forces you to improve yourself. <\/p>\n<\/p>\n<p><img decoding=\"async\" class=\" size-full wp-image-1417\" src=\"https:\/\/andaluciagolf.com\/wp-content\/uploads\/2011\/10\/Reportajes_captura-de-pantalla-2011-10-25-a-las-12.16.29.png\" border=\"0\" width=\"525\" height=\"236\" srcset=\"https:\/\/andaluciagolf.com\/wp-content\/uploads\/2011\/10\/Reportajes_captura-de-pantalla-2011-10-25-a-las-12.16.29.png 525w, https:\/\/andaluciagolf.com\/wp-content\/uploads\/2011\/10\/Reportajes_captura-de-pantalla-2011-10-25-a-las-12.16.29-300x135.png 300w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/><\/p>\n<\/p>\n<p><strong>Ren\u00e9 Zimmer, General Manager of the Hotel<\/strong><\/p>\n<p><strong>\u201cThe difference between our hotel and any other hotel in Spain is, first of all, in the spaces\u201d.<\/strong><\/p>\n<p>\u201cThe difference between our hotel,\u201d says Ren\u00e9 Zimmer, its general manager, \u201cand any other in Spain is, first of all, in the spaces. The building itself occupies some 22,000 m2, and the surrounding gardens more than 23,000 m2. The outdoor pools are enormous, 50 and 35 meters long. We also have a unique spa for total relaxation, offering a wide range of massage services, and a fabulous beach club, which we opened this past summer\u201d.<\/p>\n<p>\u201cNow it can be said that we are also a beach resort, because we are no longer separated from the sea, even if only by a few hundred meters\u201d.<\/p>\n<p>\u201cThe gastronomic offerings,\u201d continues Zimmer, \u201care vast. Few hotels can showcase so many restaurants with so many different atmospheres, styles and cuisines. The Shilo, of course, is our flagship. It offers a very special fusion of Arabic, Asian, modern and extremely attractive cuisine. The kitchen is open to the dining room, so the customers are practically sitting in it. The capacity of the restaurant is very small, maximum 45 covers, so the service and quality is first class. The wine list is unparalleled. It is quite an experience,\u201d he says, \u201cto dine at Shilo\u201d.<\/p>\n<p>\u201cWe are\u201d, concludes the general manager of Hotel Finca Cortes\u00edn, \u201cwithout a doubt the most luxurious hotel in Andalusia and our goal is to be the most luxurious hotel in Spain at least. I believe we are on our way to achieving it, because after only three years of life we are already in the most exclusive programs of the most exclusive travel agencies\u201d.<\/p>\n<\/p>\n<p><img decoding=\"async\" class=\" size-full wp-image-1419\" src=\"https:\/\/andaluciagolf.com\/wp-content\/uploads\/2011\/10\/Reportajes_captura-de-pantalla-2011-10-25-a-las-12.16.38.png\" border=\"0\" width=\"526\" height=\"272\" srcset=\"https:\/\/andaluciagolf.com\/wp-content\/uploads\/2011\/10\/Reportajes_captura-de-pantalla-2011-10-25-a-las-12.16.38.png 526w, https:\/\/andaluciagolf.com\/wp-content\/uploads\/2011\/10\/Reportajes_captura-de-pantalla-2011-10-25-a-las-12.16.38-300x155.png 300w\" sizes=\"(max-width: 526px) 100vw, 526px\" \/><\/p>\n<\/p>\n<p><strong>I\u00f1igo Soto Greenkeeper<\/strong><\/p>\n<p><strong>\u201cWe are well above the <\/strong><strong>standard maintenance in golf.\u201d<\/strong><\/p>\n<p>\u201cOur goal in maintenance is to live up to the service provided at the hotel and on the course itself. This is the opinion of \u00cd\u00f1igo Soto, greenkeeper at Finca Cortes\u00edn. <\/p>\n<p>\u201cWe try to make the player\u2019s experience a positive one in every aspect,\u201d he says, \u201cand that he remembers his time here as one of the best. More and more, the player looks at the maintenance and the field that is presented to him. In this we are already at the level we were aiming for. We are well above the standard maintenance of a golf course, and it shows.<\/p>\n<p>-In terms of maintenance, what can Finca Cortes\u00edn boast about: fairways, greens\u2026?<\/p>\n<p>-A little bit of everything. We have fixed some little flaws we had, like the bunkers; the greens have improved a lot in the last three years, and in general everything is better. <\/p>\n<p>-Does a tournament as big as the one you have here require much?<\/p>\n<p>Yes, the fact of hosting a world-class competition like this one forces us to be at the same level, to set the highest maintenance goals. It is very positive that we have one date a year when the course has to be at 110 percent, because the rest of the time it forces you not to let your guard down. The tournament is a fundamental incentive.   <\/p>\n<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Finca Cortes\u00edn Resort is in luck: the golf course will be five years old in October and the hotel will be three years old. A particularly meritorious birthday because this company has managed to place its \u2018products\u2019, golf, hotel and residential, in the highest area in terms of quality, service and national and international recognition [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1414,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[130],"tags":[],"class_list":["post-12275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle-en"],"_links":{"self":[{"href":"https:\/\/andaluciagolf.com\/en\/wp-json\/wp\/v2\/posts\/12275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/andaluciagolf.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/andaluciagolf.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/andaluciagolf.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/andaluciagolf.com\/en\/wp-json\/wp\/v2\/comments?post=12275"}],"version-history":[{"count":0,"href":"https:\/\/andaluciagolf.com\/en\/wp-json\/wp\/v2\/posts\/12275\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/andaluciagolf.com\/en\/wp-json\/wp\/v2\/media\/1414"}],"wp:attachment":[{"href":"https:\/\/andaluciagolf.com\/en\/wp-json\/wp\/v2\/media?parent=12275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/andaluciagolf.com\/en\/wp-json\/wp\/v2\/categories?post=12275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/andaluciagolf.com\/en\/wp-json\/wp\/v2\/tags?post=12275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}