{"id":12951,"date":"2025-02-09T21:31:58","date_gmt":"2025-02-09T21:31:58","guid":{"rendered":"https:\/\/andaluciagolf.com\/antonio-diaz-tourism-and-golf-on-the-costa-del-sol\/"},"modified":"2025-03-07T18:26:16","modified_gmt":"2025-03-07T18:26:16","slug":"antonio-diaz-tourism-and-golf-on-the-costa-del-sol","status":"publish","type":"post","link":"https:\/\/andaluciagolf.com\/en\/antonio-diaz-tourism-and-golf-on-the-costa-del-sol\/","title":{"rendered":"Antonio D\u00edaz: Tourism and Golf on the Costa del Sol"},"content":{"rendered":"<h2 class=\"p1\"><b>&#8220;Golfers place a high value on being able to enjoy superior quality courses and luxury amenities at competitive prices.&#8221;<\/b><\/h2>\n<p class=\"p3\"><b>Antonio D\u00edaz Lome\u00f1a<\/b>, Managing Director of <b>Turismo y Planificaci\u00f3n Costa del Sol<\/b>, analyzes the impact of golf on tourism and the strategies to promote this key sector in the province of M\u00e1laga.<\/p>\n<h2 class=\"p1\"><b>Golf on the Costa del Sol: A leading destination<\/b><\/h2>\n<p class=\"p3\">The success of the <b>Costa del Sol<\/b> as a tourist destination is not the result of chance, but of a joint effort between the public and private sectors. Among the key entities is <b>Turismo y Planificaci\u00f3n Costa del Sol<\/b>, a public company of the Diputaci\u00f3n de M\u00e1laga that promotes the <b>sustainable development<\/b> of the region. <\/p>\n<h3 class=\"p1\"><b>What do golfers who visit the Costa del Sol value most?<\/b><\/h3>\n<p class=\"p3\"><b>&#8211; Golf on the Costa del Sol is facing a new year that could once again be a record year. What factors do you think golfers value most? <\/b><\/p>\n<p class=\"p3\">&#8211; The <b>Costa del Golf<\/b> offers a unique combination of highly valued factors:<\/p>\n<ul>\n<li><b>Exceptional climate:<\/b> More than <b>325 days of sunshine<\/b> a year allow you to play golf in any season.<\/li>\n<li><b>World-class infrastructure:<\/b> More than <b>70 golf courses<\/b> designed by prestigious architects.<\/li>\n<li><b>Value for money:<\/b> <b>Luxury<\/b> services <b>at competitive prices<\/b> compared to other European and North American destinations.<\/li>\n<\/ul>\n<h3><a href=\"https:\/\/www.sanmiguel.com\/es\/\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-19772\" src=\"https:\/\/andaluciagolf.com\/wp-content\/uploads\/2025\/02\/Andalucia-GolfRevista-275-148_Pagina_03.webp\" alt=\"\" width=\"2048\" height=\"1235\" srcset=\"https:\/\/andaluciagolf.com\/wp-content\/uploads\/2025\/02\/Andalucia-GolfRevista-275-148_Pagina_03.webp 2048w, https:\/\/andaluciagolf.com\/wp-content\/uploads\/2025\/02\/Andalucia-GolfRevista-275-148_Pagina_03-300x181.webp 300w, https:\/\/andaluciagolf.com\/wp-content\/uploads\/2025\/02\/Andalucia-GolfRevista-275-148_Pagina_03-1024x618.webp 1024w, https:\/\/andaluciagolf.com\/wp-content\/uploads\/2025\/02\/Andalucia-GolfRevista-275-148_Pagina_03-768x463.webp 768w, https:\/\/andaluciagolf.com\/wp-content\/uploads\/2025\/02\/Andalucia-GolfRevista-275-148_Pagina_03-1536x926.webp 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/a><\/h3>\n<h3 class=\"p1\"><b>Strengths and areas for improvement<\/b><\/h3>\n<p class=\"p3\"><b>&#8211; What are our weaknesses and what are our strengths that we should be enhancing?<\/b><\/p>\n<p class=\"p3\">&#8211; One challenge is <b>managing seasonality<\/b>. Although the climate is favorable all year round, the greatest influx is concentrated in autumn and winter. Incentivizing visits in the low season would improve the distribution of demand.  <\/p>\n<p class=\"p3\">Another aspect to be improved is <b>accessibility<\/b>. Although <b>Malaga Airport<\/b> has good international connections, internal connectivity could be improved, especially to more remote areas. <\/p>\n<p class=\"p3\"><b>Among our strengths:<\/b> promoting <b>golf<\/b>, <b>gastronomy<\/b>, <b>wellness tourism<\/b> and <b>culture<\/b> as an added value for golfers.<\/p>\n<h3><img decoding=\"async\" class=\"alignnone size-full wp-image-12945\" src=\"https:\/\/andaluciagolf.com\/wp-content\/uploads\/2025\/02\/Antonio-Diaz-Turismo-y-Golf-en-la-Costa-del-Sol-3.webp\" alt=\"Antonio D\u00edaz: Tourism and Golf on the Costa del Sol 2\" width=\"2048\" height=\"1365\" srcset=\"https:\/\/andaluciagolf.com\/wp-content\/uploads\/2025\/02\/Antonio-Diaz-Turismo-y-Golf-en-la-Costa-del-Sol-3.webp 2048w, https:\/\/andaluciagolf.com\/wp-content\/uploads\/2025\/02\/Antonio-Diaz-Turismo-y-Golf-en-la-Costa-del-Sol-3-300x200.webp 300w, https:\/\/andaluciagolf.com\/wp-content\/uploads\/2025\/02\/Antonio-Diaz-Turismo-y-Golf-en-la-Costa-del-Sol-3-1024x683.webp 1024w, https:\/\/andaluciagolf.com\/wp-content\/uploads\/2025\/02\/Antonio-Diaz-Turismo-y-Golf-en-la-Costa-del-Sol-3-768x512.webp 768w, https:\/\/andaluciagolf.com\/wp-content\/uploads\/2025\/02\/Antonio-Diaz-Turismo-y-Golf-en-la-Costa-del-Sol-3-1536x1024.webp 1536w, https:\/\/andaluciagolf.com\/wp-content\/uploads\/2025\/02\/Antonio-Diaz-Turismo-y-Golf-en-la-Costa-del-Sol-3-550x367.webp 550w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/h3>\n<h3 class=\"p1\"><b>New markets and opportunities<\/b><\/h3>\n<p class=\"p3\"><b>&#8211; In addition to our traditional markets such as the UK and the Nordics, what new markets would you highlight?<\/b><\/p>\n<p class=\"p3\">&#8211; The <b>British and Nordic markets<\/b> remain key, but markets such as <b>Germany<\/b> and <b>France<\/b> have grown. We are also seeing an increase in golfers from <b>Eastern Europe<\/b>, especially Poland and the Czech Republic. <\/p>\n<h3 class=\"p1\"><b>The potential of the U.S. market<\/b><\/h3>\n<p class=\"p3\"><b>&#8211; What possibilities do you see in the American market?<\/b><\/p>\n<p class=\"p3\">&#8211; The <b>2023 Solheim Cup<\/b> put us on the radar of U.S. tourism. Actions such as sponsorship at the <b>North American Golf Convention<\/b> have strengthened our presence. <\/p>\n<p class=\"p3\">In addition, the direct air connection <b>Malaga &#8211; New York<\/b> facilitates the arrival of U.S. golfers. To attract more U.S. tourists, it is key to intensify promotion and highlight <b>integral experiences<\/b> (golf, culture, gastronomy and luxury).<\/p>\n<h3 class=\"p1\"><b>Golf promotion strategies on the Costa del Sol<\/b><\/h3>\n<p class=\"p3\"><b>&#8211; What promotional activities are planned?<\/b><\/p>\n<p class=\"p3\">&#8211; Our strategy for 2025 includes:<\/p>\n<ul>\n<li><b>International events:<\/b> Participation in fairs such as the <b>World Travel Market (WTM)<\/b>.<\/li>\n<li><b>Organization of golf tournaments:<\/b> They will attract international players and reinforce the image of the Costa del Sol.<\/li>\n<li><b>Collaboration with tour operators:<\/b> Strengthen alliances with sports and tourism platforms.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-12947\" src=\"https:\/\/andaluciagolf.com\/wp-content\/uploads\/2025\/02\/Antonio-Diaz-Turismo-y-Golf-en-la-Costa-del-Sol-4.webp\" alt=\"Antonio D\u00edaz: Tourism and Golf on the Costa del Sol 2\" width=\"2048\" height=\"1409\" srcset=\"https:\/\/andaluciagolf.com\/wp-content\/uploads\/2025\/02\/Antonio-Diaz-Turismo-y-Golf-en-la-Costa-del-Sol-4.webp 2048w, https:\/\/andaluciagolf.com\/wp-content\/uploads\/2025\/02\/Antonio-Diaz-Turismo-y-Golf-en-la-Costa-del-Sol-4-300x206.webp 300w, https:\/\/andaluciagolf.com\/wp-content\/uploads\/2025\/02\/Antonio-Diaz-Turismo-y-Golf-en-la-Costa-del-Sol-4-1024x705.webp 1024w, https:\/\/andaluciagolf.com\/wp-content\/uploads\/2025\/02\/Antonio-Diaz-Turismo-y-Golf-en-la-Costa-del-Sol-4-768x528.webp 768w, https:\/\/andaluciagolf.com\/wp-content\/uploads\/2025\/02\/Antonio-Diaz-Turismo-y-Golf-en-la-Costa-del-Sol-4-1536x1057.webp 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<h3 class=\"p1\"><b>Impact of the 2023 Solheim Cup<\/b><\/h3>\n<p class=\"p3\"><b>&#8211; What has been the real impact of the Solheim Cup on the Costa del Sol?<\/b><\/p>\n<p class=\"p3\">&#8211; The <b>Solheim Cup 2023<\/b> was a resounding success that positioned the Costa del Sol at the <b>center of world golf<\/b>. Its figures prove it: <\/p>\n<ul>\n<li><b>461 million people<\/b> followed the event worldwide.<\/li>\n<li>Estimated economic impact of <b>400-500 million euros<\/b>.<\/li>\n<li>Reservation of <b>13,000 rooms<\/b> in 75 hotels.<\/li>\n<li>Arrival of almost <b>80,000 spectators<\/b>, benefiting the tourism sector.<\/li>\n<\/ul>\n<p class=\"p3\">The support of <b>His Majesty King Felipe VI<\/b>, who presented the trophy to the European team, amplified the media impact of the event.<\/p>\n<h3 class=\"p1\"><b>The Costa del Sol as a reference in golf tourism<\/b><\/h3>\n<p class=\"p3\">&#8211; <b>&#8220;The Costa del Sol, also known as the Costa del Golf, offers a unique combination of factors that golfers especially value.&#8221;<\/b><\/p>\n<p class=\"p3\">&#8211; <b>&#8220;It is crucial to continue promoting our climate and the variety of the golf offer, highlighting the versatility of our courses for all types of players.&#8221;<\/b><\/p>\n<p class=\"p3\">???? <b>What do you think about the growth of golf on the Costa del Sol?<\/b> Leave us your comment and join the conversation.<\/p>\n<p class=\"p3\"><b>Author:<\/b> <i>Antonio Sanchez<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Golfers place a high value on being able to enjoy superior quality courses and luxury amenities at competitive prices.&#8221; Antonio D\u00edaz Lome\u00f1a, Managing Director of Turismo y Planificaci\u00f3n Costa del Sol, analyzes the impact of golf on tourism and the strategies to promote this key sector in the province of M\u00e1laga. Golf on the Costa [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12944,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128,129],"tags":[165,256,166],"class_list":["post-12951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews","category-the-magazine","tag-antonio-diaz-en","tag-magazine-no-275","tag-tourism-and-golf"],"_links":{"self":[{"href":"https:\/\/andaluciagolf.com\/en\/wp-json\/wp\/v2\/posts\/12951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/andaluciagolf.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/andaluciagolf.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/andaluciagolf.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/andaluciagolf.com\/en\/wp-json\/wp\/v2\/comments?post=12951"}],"version-history":[{"count":0,"href":"https:\/\/andaluciagolf.com\/en\/wp-json\/wp\/v2\/posts\/12951\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/andaluciagolf.com\/en\/wp-json\/wp\/v2\/media\/12944"}],"wp:attachment":[{"href":"https:\/\/andaluciagolf.com\/en\/wp-json\/wp\/v2\/media?parent=12951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/andaluciagolf.com\/en\/wp-json\/wp\/v2\/categories?post=12951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/andaluciagolf.com\/en\/wp-json\/wp\/v2\/tags?post=12951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}