{"id":15258,"date":"2013-04-25T11:10:38","date_gmt":"2013-04-25T11:10:38","guid":{"rendered":"https:\/\/andaluciagolf.com\/golf-tourism-a-priority-segment-for-andalusia\/"},"modified":"2013-04-25T11:10:38","modified_gmt":"2013-04-25T11:10:38","slug":"golf-tourism-a-priority-segment-for-andalusia","status":"publish","type":"post","link":"https:\/\/andaluciagolf.com\/en\/golf-tourism-a-priority-segment-for-andalusia\/","title":{"rendered":"Golf tourism, a priority segment for Andalusia"},"content":{"rendered":"

It is common knowledge that golf is one of the main products of the destination, a strategic segment in which Andalusia is especially competitive in relation to other areas. The community has more than a hundred golf courses, making it the Spanish region with the largest number of facilities for the practice of this sport. <\/span><\/p>\n

In addition, along with the specific offer, this region has a multitude of complementary products for all those visitors for this reason. Golf tourists are very interested in culture, gastronomy and shopping, among other segments that are also of enormous importance for the region. <\/p>\n

Likewise, golf is also an extraordinary complement for those who travel to the destination for other motivations, such as sun and beach or congresses and meetings.<\/p>\n

Therefore, Andalusia is a privileged destination of enormous attraction for travelers motivated by the practice of golf, with a multitude of hours of sunshine per year that allow them to enjoy this sport practically any day. This fact, together with the quality of the facilities, places the destination as an exceptional option during the low season of sun and beach, being this segment a basic tool to fight against seasonality. <\/span><\/p>\n

It is for these reasons that golf is one of the focuses of the action of the Ministry of Tourism and Trade of the Junta de Andaluc\u00eda, due to its importance and its ability to generate business. The destination received in 2011 a total of 425,000 golf tourists, who present a traveler profile of great interest, since more than 64% stay in hotel establishments, have a high average stay that reaches 11.7 days and a high purchasing power, with an average daily expenditure of 80.31 euros. <\/p>\n

<\/p>\n

It is also a very loyal visitor, since 82% of those who chose us in 2011 had already visited Andalusia in the previous four years and more than 76% spent their last golf vacation in the destination. Eighty-four percent say they will return to the community and give the destination a high rating, eight points out of ten. <\/p>\n

It is therefore, as these figures show, a vital segment for the Andalusian tourism industry, in which the Regional Ministry has been making a major effort in promotion under a new strategy, in which actions that bring greater profitability to the destination are a priority.<\/p>\n

\n

2013 Action Plan<\/p>\n

Thus, in the Action Plan for 2013, a firm commitment to diversification is made, showing the great wealth and variety of tourism in the community with special attention to the segments that show better results, as is the case of golf. Thus, a total of 46 actions related to the promotion of golf in Andalusia, which will be developed throughout this year in about twenty countries are contemplated. <\/p>\n

<\/p>\n

The main market for the destination, the domestic market, will be one of the main objectives of this initiative, with attendance at fairs such as the recent Madrid Golf, a circuit with the Royal Golf Federation that will end in Andalusia and a specific communication campaign. In addition, the destination’s offer will be shown to international operators and professionals participating in November in our country at the IGTM. <\/p>\n

As for the first international issuer and one of the most interested in the golf offer, the United Kingdom, specific golf trade missions will be carried out in May, promotion at events such as the Scottish Golf Show and Manchester Golf Show and the direct action ‘Andalusia at the Open’.<\/p>\n

Germany and France are also markets of great interest and potential, so the Action Plan includes measures such as the golf circuit with Touristikaktuell, whose final will be held in Andalusia and attendance at Rheingolf in Dusseldorf and the French Open, while in the Netherlands the attractions of the destination will be shown at the KLM Open.<\/p>\n

Similarly, golf trade missions will be held at the Scandinavian Masters; a specific action in Finland, Norway, Sweden and Denmark; the promotion of ‘Andaluc\u00eda molto di piu’ in Italy and other initiatives in Portugal, Switzerland and Vienna.<\/p>\n

Finally, emphasis will be placed on promotion in emerging markets, such as Central and Eastern Europe and the Middle East, with the aim of diversifying issuers and attracting travelers from countries with high growth potential.<\/p>\n

This is a series of ambitious actions in which profitability and obtaining the best results for the Andalusian tourism industry are paramount, with the aim of consolidating our position as one of the main golf destinations in Europe.<\/p>\n<\/p>\n

Photos: <\/em><\/p>\n

Participants in the Andaluc\u00eda Golf Challenge Tournament held at Valderrama in February.<\/em><\/p>\n

The famous 17th hole of Valderrama, scene of exciting duels between the best players in the world.<\/em><\/p>\n

Panoramic view of Finca Cortes\u00edn, venue of three Volvo World Match Play Championship courses.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

It is common knowledge that golf is one of the main products of the destination, a strategic segment in which Andalusia is especially competitive in relation to other areas. The community has more than a hundred golf courses, making it the Spanish region with the largest number of facilities for the practice of this sport. […]<\/p>\n","protected":false},"author":5,"featured_media":2810,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","rank_math_title":"","rank_math_description":"","rank_math_canonical_url":"","rank_math_focus_keyword":""},"categories":[131],"tags":[],"class_list":["post-15258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features"],"_links":{"self":[{"href":"https:\/\/andaluciagolf.com\/en\/wp-json\/wp\/v2\/posts\/15258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/andaluciagolf.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/andaluciagolf.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/andaluciagolf.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/andaluciagolf.com\/en\/wp-json\/wp\/v2\/comments?post=15258"}],"version-history":[{"count":0,"href":"https:\/\/andaluciagolf.com\/en\/wp-json\/wp\/v2\/posts\/15258\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/andaluciagolf.com\/en\/wp-json\/wp\/v2\/media\/2810"}],"wp:attachment":[{"href":"https:\/\/andaluciagolf.com\/en\/wp-json\/wp\/v2\/media?parent=15258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/andaluciagolf.com\/en\/wp-json\/wp\/v2\/categories?post=15258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/andaluciagolf.com\/en\/wp-json\/wp\/v2\/tags?post=15258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}