Broadening Horizons

Antonio Sánchez Marcos

“In times of tribulation don’t change tack,” Ignacio de Loyola advised members of the Society of Jesus. And the Jesuits founder’s recommendation is applicable to any difficult times, like now: dear Virgin Mary, let me stay the way I am”.

Having said that, we have decided to ignore the Patron Saint’s advice – at least on this occasion – and begin a new era at Andalucía Golf/España Golf: from this issue we are publishing a special section in Russian, in all editions of the magazine.

Also, the number of Russian residents in Spain, especially in tourist areas, is increasing and most of them plan to play golf, and become part of a world that fascinates them and which they believe can bestow social status.

AG/EG’s aim is to pass on information about our golf and tourism attractions to a market that might be still relatively incipient but which we are sure is going to grow considerably in just a few short years. In addition to featuring this section in their language, which will be expanded in future issues, we are sending magazines to Russian clubs and maintaining close collaboration and communication with the Russian golf federation.

These are not necessarily good times for changing direction, but it is also true that if you don’t take certain risks you won’t expand your horizons, and Andalucía Golf/España Golf – as well as providing a new service to the industry – plans to remain your standard-bearing golf magazine, both online and in print.