Multi-year global partnership, Liv Golf and HSBC

LIV GOLF AND HSBC ANNOUNCE MULTI-YEAR GLOBAL PARTNERSHIP

HSBC becomes Official International Banking Partner of LIV Golf through multi-year global alliance

London and New York (July 11, 2025) – LIV Golf, the innovative professional golf league, and HSBC, one of the world’s largest banking and financial services organizations, today announced their strategic partnership aimed at further driving the growth of golf globally.

HSBC is LIV Golf’s first global banking and finance partner. This multi-year partnership will span LIV Golf’s entire 14-tournament global season, in addition to supporting two of the league’s 13 teams, beginning at LIV Golf Andalucía from July 11-13 at Real Club Valderrama.

This innovative collaboration reinforces HSBC’s deep commitment and history of golf development. In addition, HSBC will play a strategic role in supporting LIV Golf’s community partnership strategy, promoting access and opportunities for the next generation of golfers, as well as financial education initiatives.

Barry O’Byrne’s words

Barry O’Byrne, CEO of HSBC’s International Wealth and Premier Banking, commented:

“We are delighted to join forces with LIV Golf and really excited about what we can create together. HSBC has more than two decades of legacy in golf and we look forward to bringing an additional level of excitement to our customers and fans of the sport. We look forward to working with LIV Golf to continue to attract new audiences to watch and play golf. We are proud to continue to open up a world of opportunities for the sport, both on and off the course, and to have LIV Golf on this journey.”

“HSBC’s track record in supporting and advancing golf is inspiring and admirable, and we are proud to welcome them to LIV Golf’s growing list of global partners,” stated Scott O’Neil, CEO of LIV Golf.

“HSBC’s global presence and track record in professional tournaments aligns perfectly with our mission to build golf for a new era of players and fans. Few sports leagues can boast a truly global reach, so this partnership with HSBC represents a natural step in our pursuit of a shared vision.

We appreciate HSBC’s confidence in supporting some of the world’s biggest stars as they present and bring the sport to new audiences globally. Together we have the opportunity to engage younger audiences, connect through music, culture and innovation, and inspire the next generation, unlocking significant potential for both our brands and the sport we love.”

Unique recognition in Team Golf

In recognition of LIV Golf’s role as the only global golf league driving team golf, the partnership will include specific support for the Crushers GC, captained by Bryson DeChambeau, and Majesticks GC, co-captained by Lee Westwood, Ian Poulter and Henrik Stenson. HSBC will also be the title sponsor of LIV Golf’s “9 to Play” broadcast segment, which will appear during all live broadcasts of LIV Golf, with a potential reach of more than 875 million households in more than 120 international markets.

“LIV Golf and Crushers GC bring both the game and culture of golf to new generations and markets around the world, with the competitive spirit at its core. We are proud to represent HSBC, a brand that shares our belief in access to golf and elite performance on a global stage,” noted DeChambeau.

“HSBC has been a leader in driving golf globally for decades; this new partnership strengthens our team and reinforces the global momentum behind LIV Golf. Together we are building something special that resonates far beyond the fairways. It will be an honor to carry the HSBC brand as we represent Majesticks GC around the world,” said Westwood.

Media can click click here to download HSBC branded images from LIV Golf events, click here. click here to watch the launch video and learn more about HSBC here.

HSBC’s support of golf dates back more than two decades and includes some of the world’s most iconic tournaments. Through this partnership, LIV Golf joins the prestigious tournaments The Open, AIG Women’s Open, Abu Dhabi HSBC Championship, HSBC Women’s World Championship (Singapore), CGA-HSBC China Golf Program, among others.

About LIV Golf

LIV Golf League is the world’s only global golf league, with 13 teams, a 14-tournament schedule and many of the best golfers on the planet. Launched in 2022, the league was designed to expand golf worldwide, creating new value in the golf ecosystem and strengthening the social impact of the sport.

A historic investment by LIV Golf also launched The International Series, a set of 10 enhanced Asian Tour-endorsed events with larger purses in top-tier destinations, providing a pathway for professional and amateur golfers from around the world to access the LIV Golf League.

Only three years after its launch, with tournaments in North America, Latin America, Asia, Australia, the Middle East and Europe, LIV Golf remains committed to developing golf at all levels and bringing more people closer to the virtues of the sport, combining high-level competition with entertainment.

LIV Golf is owned by LIV Golf Investments, whose vision and mission are focused on making holistic and sustainable investments to strengthen the global golf ecosystem and unlock the untapped potential of the sport worldwide.

About HSBC

HSBC Holdings plc

HSBC Holdings plc, the parent company of HSBC, is headquartered in London. HSBC serves customers worldwide from offices in 58 countries and territories. With assets of USD 3.054 trillion at March 31, 2025, HSBC is one of the world’s largest banking and financial services organizations.