According to a report prepared by the consulting firm KPMG, with data from 90 operators in 35 countries, 60% of these tour operators saw their package bookings grow, compared to 38% in 2010. Similarly, in 2011 only 12% reported declines, compared to 54% in the previous year.
According to KPMG’s head of the EMA region, Andrea Sartori, the outlook for this year is generally positive, “with about three-quarters of respondents anticipating growth.
Falling prices in Spain and Portugal
Spain and Portugal remain the most popular destinations, ahead of even the United Kingdom and Ireland.
Turkey, as well as Thailand and Vietnam continue to stand out as emerging markets. However, prices fell for the Spanish and Portuguese offer last year, between 10% and 20% for package tours on average, while Southeast Asia rose between 30% and 50%. Turkey also saw prices rise by an average of between 10% and 20%, but more than half of the tour operators, 51%, kept them unchanged.
The survey shows, according to Sartori “there is price sensitivity in the market and popular destinations such as Spain and Portugal have had to reduce prices to maintain competitiveness” North Africa falls, Italy or Argentina rises North Africa fell in popularity, while Italy and Bulgaria are increasingly popular.
The North American market remains strong, with Argentina and the Dominican Republic as emerging destinations from the United States. Overall, golfers come primarily from the United States, Canada, the United Kingdom, Scandinavia (especially Sweden), and Germany, according to the report.
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