The Costa del Sol has taken its golf tourism offering to the North America Golf Convention (NAC), one of the most important professional gatherings in the world within this segment, where it presented its product to international buyers from North America, Latin America, Europe, Australia, New Zealand and Asia.
Costa del Sol, a leader in international golf tourism
Turismo Costa del Sol took part in the North America Golf Convention (NAC), a professional event specialising in golf tourism that brought together tour operators and travel advisors from different international markets with the ability to sell across the American continent. The initiative made it possible to present the destination’s offering to professionals from North America, Latin America, Europe, Australia, New Zealand and Asia, all of them specialists in selling golf holidays.
Two days of meetings devoted to golf tourism
The core of the convention consisted of two days of pre-scheduled business meetings between the accredited buyers and the representatives of the participating destinations. This format encouraged one-to-one encounters aimed at building new commercial contacts, showcasing the Costa del Sol’s golf offering and exploring opportunities for collaboration with intermediaries specialising in this segment.
“These meetings have allowed us to stay in direct contact with professionals who know the golf product perfectly and who play a decisive role in marketing this type of travel,” said the CEO of Turismo Costa del Sol, Esperanza González. “They are very business-focused meetings, in which we have been able to show the strengths of our destination and learn first-hand about the needs and trends of the different markets.”
A golf tournament for networking
In addition to the professional agenda, the convention programme included a golf tournament played at the Iberostar Playa Paraíso course, an activity designed to encourage networking among delegates in a more relaxed setting. The day was rounded off with a lunch for participants and a welcome reception attended by everyone at the event.
The combination of pre-arranged meetings and parallel activities helped broaden contact between buyers and destinations, enabling a closer exchange of information and strengthening professional relationships within golf tourism.
The Costa del Sol, among the leading golf tourism destinations
For González, “the specialisation of the operators and advisors taking part in this convention makes this gathering a very valuable opportunity to keep positioning the Costa del Sol among the leading golf destinations. Our presence at events like this helps us maintain a direct relationship with those who design and sell the trips and to identify new business opportunities for the destination.”
The North America Golf Convention has established itself as one of the main meeting points for golf tourism professionals, bringing together tour operators, travel advisors, destinations and specialist companies in a format based on pre-arranged meetings. Turismo Costa del Sol’s participation in this forum has made it possible to keep bringing the destination’s offering closer to some of the main influencers in the American market, fostering new commercial contacts within a segment that is strategic for the province. You can follow all the latest Andalusian golf news at Andalucía Golf.
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