Turismo Costa del Sol has traveled to London to attend the most important events in the British market concerning the segment of golf travel. Thus, on the one hand, has participated in the conference held by Golfbreaks, one of the most important and best established golf tour operators in the world that has a strong presence in the British market, while, on the other hand, has been present at the event of Your Golf Travel, the largest golf travel company in the world.

As explained by the CEO of Costa del Sol Tourism, Margarita del Cid, “the entity has attended these events with the aim of positioning the brand image of Costa del Sol and especially its offer as Costa del Golf, in addition to seeking the attraction of leads interested in learning more about the province of Malaga and generate a greater volume of golf travel business to the destination, through relationships with agents and professionals in the golf travel industry present at the events”.

In this sense, Margarita del Cid has stated that “the events have given us the opportunity to value the offer we have for golf lovers, as well as the possibility of showing the differentiating values of our province of Malaga, such as our warm climate or our gastronomy, which make the experience of travelers interested in golf is of higher quality”.

During its stay in the UK, firstly, Turismo Costa del Sol has participated in the session that Golfbreaks has carried out at its offices in Windsor. The day has been set in a golf championship in which the participants of the event have competed to see who were the most skilled in this sport while attendees met each other and established networking relationships.

Subsequently, the entity made a presentation on the offer of the province of Malaga with respect to the golf segment in which, together with Turismo Costa del Sol, also intervened more than a dozen companies from Malaga that develop their activity focused on this segment: golf courses, resorts and hotels. In addition, the day ended with a cocktail that gave attendees the opportunity to again establish relationships and synergies with the agents of the British tour operator.

As a balance of this first day, Margarita del Cid said that “participation in the session organized by Golfbreaks has allowed Turismo Costa del Sol to establish synergies with one of the tour operators of the most prominent golf segment, as evidenced by their figures since from Golfbreaks manage trips and golf breaks for more than 200,000 golfers a year, in more than 2,000 resorts and different golf clubs. We have also had the opportunity for tourism professionals in the province of Malaga to connect with the agents of this tour operator and this can bring a greater volume of business and growth in the golf segment, but also in the business network that is dedicated to it”.

For its part, Your Golf Travel has been the organizer of the other event in which Turismo Costa del Sol has participated in the United Kingdom. During the day, the entity was able to engage in various workshops to establish relationships with the various professionals who attended the event. Also, Turismo Costa del Sol made a presentation to show the potential of the province of Malaga as one of the leading destinations for the practice of golf and getaways linked to the sport.

In addition, as on the previous day, there was also room for gamification as one of the resources to establish synergies and relationships among participants. Thus, attendees had the opportunity to play a quiz designed for the occasion in which the winners won prizes from the companies gathered there.

Regarding this session, the CEO stressed that “participating in the event of Your Golf Travel has been a great opportunity for Turismo Costa del Sol to attract and attract even more travelers who love golf. Since in itself through this company more than 20,000 travelers book their getaways to practice this sport in Spain and among them the province of Malaga is the best-selling destination, so with this presentation we hope that the volume of business and travelers increase and our destination not only remains at the forefront in terms of golf vacation bookings in Spain, but also increase their numbers.