There are just a few weeks left for the start of the most important women’s golf tournament in the world, the Solheim Cup, which will take place on the Costa del Sol in September and in this context, Costa del Sol Tourism has gathered the Golf Table, the advisory body of this segment, to assess the development of the 2023 Action Plan and raise the challenges that lie ahead in the next three years. Antonio Diaz, managing director of Turismo Costa del Sol, has highlighted the importance of this segment for tourism in the province of Malaga, “especially in a key year for the expectations of the sector, with the celebration in September of a tournament as important as the Solheim Cup.
The Mesa del Golf is the advisory body of reference and is made up of twenty-five experts from the sector. This year, as a novelty, it has representation from both private agents -golf clubs, resorts, travel agencies, etc.- and public entities, which places this entity as the main channel to develop strategies in which synergies from both areas are united for the development of tourism around golf trips to the province of Malaga.
At the last meeting of the Golf Table, held at the Marbella restaurant Tragabuches (Dani Garcia Group), Antonio Diaz has highlighted the good moment that the segment is experiencing in the so-called Costa del Golf, after the campaigns that have been carried out in the Action Plan 2023 to make visible and value the leadership of the province of Malaga as a destination for the practice of golf, such as participation in fairs and meetings with industry professionals. Diaz has also highlighted the success of the celebration on the Costa del Sol of the European Convention of the IAGTO, which took place from 24 to 26 April, which, in his words, “has been a unique opportunity for travel agents and tour operators eEuropeans specialized in golf have been able to verify the high level of services and infrastructure of a destination that has the largest supply of golf courses in southern Europe and the added value of an excellent complementary offer, both in terms of accommodation and tourist attractions, with an important artistic and cultural heritage, as well as a carefully selected gastronomy, which is one of our best visiting cards”.
In this sense, the managing director has again highlighted the relevance of the Solheim Cup to be held this year at Finca Cortesin, “in September will come the great event worldwide, which for the first time will be held in Spain and specifically on the Costa del Sol: the Solheim Cup. The women’s tournament equivalent to the Ryder Cup, which will take place from 22 to 24 September, will bring together the leading figures of women’s golf and will put the Costa del Sol in the spotlight. In fact, already at the beginning of the year all figures were smashed, having sold out in January the weekly passes for the Solheim Pavillon”.
The Golf Table has also raised the challenges that await in the next three years and what will be the main lines of action until 2027. Actions that will be aimed at strengthening the positioning of the destination in a segment, as Diaz has indicated, “has a high strategic value for tourism on the Costa del Sol, for its undoubted power seasonal and economic contribution, since the purchasing power and the level of expenditure of golf tourists is higher than the rest. To all this must be added the good ratings that the Costa del Sol generates among fans since, according to added Diaz “golfers give the destination an average score of 9.24 out of ten, an exceptional figure supported by the safety, humane treatment and value for money.
It should also be noted that, throughout 2022, 6.14 million advertising impacts and 6,458 leads were achieved; 28,393 flights arrived at the Costa del Sol and 7,021 green fees and golf packages were contracted, as well as 3,979 accommodations for tourists who came to the destination to play golf.
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