Golf on the Costa del Sol once again takes center stage internationally with the staging of the Staysure Marbella Legends, the tournament that marks the opening of the global senior tour season.
The event opens the international calendar of the Legends Tour at Aloha Golf Club and brings together six historic figures of Spanish golf.
The Costa del Sol once again takes its place at the heart of the international sporting calendar with the staging of the Staysure Marbella Legends, the tournament that opens the global senior tour season and will be played at the prestigious Aloha Golf Club.
Turismo Costa del Sol took part in the official presentation of the tournament, a high-profile international event that reinforces the destination’s commitment to golf as a strategic product for seasonality management and the attraction of high-value tourism.
Opening of the Global Senior Tour Season
The staging of the Staysure Marbella Legends represents a strategic opportunity for Spanish golf to begin the year with a top-level competition in a setting renowned for excellence among players and fans alike.
The tournament will feature a strong Spanish representation, including: José María Olazábal, Miguel Ángel Jiménez, Juan Quirós, Santiago Luna, Miguel Ángel Martín, and Carlos Suneson. Six prominent figures who combine experience, legacy, and a decisive contribution to the history of Spanish golf.
Golf as a Strategic Pillar of the Destination
During the presentation event, Miguel Ángel Guerrero, Business Development Director for Golf at Turismo Costa del Sol, expressed his gratitude for being invited to what he described as “an unforgettable experience for players, organizers, and fans.”
Guerrero highlighted the importance of a tournament that not only opens the global senior season but also projects the destination’s image internationally.
“For the Costa del Sol, it is a true honor to take part in projects like this, which strengthen our positioning as a leading international tourism destination, also within the golf segment,” he stated.
In this regard, he emphasized that golf is one of the fundamental pillars of the province’s tourism model.
Institutional Collaboration and Organizational Capacity
The Business Development Director for Golf highlighted the joint efforts between public institutions, organizations, and the private sector — a shared commitment that ensures the Costa del Sol is fully prepared to host top-tier sporting events.
This collaboration demonstrates the destination’s organizational capability and extensive experience in staging international competitions.
The “Costa del Golf”
The Costa del Sol boasts more than 70 golf courses, making it the continental European destination with the highest concentration of facilities — a distinction that has earned it international recognition as the “Costa del Golf.”
This strength is complemented by a privileged natural setting, first-class infrastructure, excellent connectivity, high-quality hotel accommodations, and a wide range of complementary leisure offerings that enrich the visitor experience.
Turismo Costa del Sol continues to strongly support golf as a strategic product, particularly due to its ability to contribute to tourism seasonality management, as its peak season does not coincide with that of general tourism.
Moreover, golf attracts a high-spending visitor profile that generates revenue and stimulates other sectors of the local economy.
An Event That Reinforces International Leadership
The staging of the Staysure Marbella Legends represents an exceptional opportunity to showcase the quality of the Costa del Sol’s facilities — maintained in outstanding condition throughout the year — and to further consolidate its widely recognized leadership.
Finally, Miguel Ángel Guerrero reiterated his gratitude to the organizers, sponsors, clubs, professionals, and players who are central to this international event.
“For the province of Málaga, it is a true source of pride that the quality of our infrastructure, the professionalism of our clubs, and our natural environment are decisive factors in hosting tournaments of this magnitude,” he concluded.
More information
Check the official senior tour calendar on the Legends Tour website:
You can learn more about the destination on the official website of Turismo Costa del Sol:
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