“We have designed an exclusive offer to own a home on one of the best golf courses on the Coast.”
Valle Romano Golf & Resort has launched an exclusive product for golf players, incorporating this sport to its real estate offer and with very attractive prices. According to Oscar Almau, commercial director of this complex, which is located in Estepona, in the heart of the Costa del Sol, this offer includes the opportunity to purchase a property in Valle Romano and enjoy the right of free family use for a period of 10 years.
-Whatis Valle Romano’s main strength in the market?
-In Valle Romano we have a very balanced product in terms of price, size, environment, features and qualities. We are a resort, with a first class golf course, and we stand out for the price element. All this has been very well received by the varied profile of our clients: local, national and international.
Now, however, we are going a step further, adding value to the attractiveness of our product. We have launched a new offer on the market, which is proving to be very successful. It is about incorporating golf as an essential part of the fact of being able to enjoy a home.
-Andwhat does this commitment to golf consist of?
-There is a growing trend of golf players in Spain and this is the target of this bet we are making. The idea is that golf lovers can enjoy a home in one of the best golf courses on the Costa del Sol.
For the players, we have put on the market a very exclusive offer that includes the opportunity to acquire a property in Valle Romano and enjoy a free family right of use for a period of 10 years. The right of use includes the couple and children under 23 years of age. With this, customers save the cost of the right of use, which is valued at around 30,000 euros and only have to contribute a minimum of 10 euros when they want to go out to the countryside.
-Andwhat are its characteristics?
-We understand that this is an unbeatable offer for a golf lover. They can enjoy a home and choose between three different developments with 1 and 2 bedroom apartments. All of them have extraordinary views of the different fairways of the golf course, the sea or the mountains. There is no other offer like it on the market: for the purchase of a 160,000 ? home, the whole family can enjoy golf practically free of charge.
-Howhave golfers welcomed this offer?
-It is having a very important impact. We have arranged many visits and, as a result, we have had to extend the number of sales representatives and the opening hours. At present, we have the office open all week, from Monday to Sunday. We will also be open at Easter.
-Whatis the profile of the golf buyer?
In our product portfolio, we have two-bedroom homes from 128,000 euros. However, the apartments that include the golf offer stand out for their privileged location, for their extraordinary views and for incorporating a free right of use, it is a product that starts at a slightly higher price, 160,000 euros. They are designed more for a client who is buying a second home, which means that the purchasing power of this type of person is higher.
–Valle Romano is also betting on social networks. Why this presence?
-We have started working on it very recently, but with a lot of strength. We have two profiles on Facebook, one for real estate issues and the other for the golf course. We have understood it as a tool to generate enthusiasm and that it will be useful in the long term. In this, we are pioneers. I don’t think there are many developers that have decided to break the barrier of fear with respect to social networks.
For the moment, we want to use it as a new way to communicate with our friends and our customers, who can use this channel in an absolutely free and transparent way to let us know their feelings here, during their stay in Valle Romano or on the golf course.
What are yourshort-term plans?
-A few days ago we were granted the first occupancy license for phase three of one of the developments, Villa Borghese. This will allow us to start deeds shortly. Phases 1 and 2 of this development already have this type of license and the communities of owners have also been constituted and, in fact, there are residents who have already been living there for almost a year. In another of the developments, Capitolio, we have also had the first occupancy license for six months and homes are already being deeded.
-What abouttourist apartments?
-One of this year’s objectives is to launch the tourist apartments, which are grouped in Flaminio. There are 430 apartments and they will generate added value to Valle Romano. The tourist apartments operate in a similar way to a hotel. There are a series of common rooms and services and a reception. The difference is that instead of having a room, the client enjoys a beautiful apartment of more than 80 m2, with two bedrooms, a large kitchen, a large living room and a fantastic terrace of more than 30 m2, with views of the golf course or the mountains or the sea, or even all three.
We believe that being on a golf course and so close to all kinds of services and the town of Estepona will generate a very high volume of people who want to come and enjoy their vacations. And it will allow us to build up the loyalty of these clients as potential home buyers.
-Are they alsoconsidered as a form of investment?
-We think it is also an extraordinary opportunity for investors as there are tourist apartments from 140,000 ? In addition to the profitability that it generates with the rent, the advantage that the investor has is that he can enjoy the apartment 45 days a year and the rest he gives it to us for its exploitation.
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