Los Naranjos Golf Club, venue of the Andalucía Costa del Sol Open de España 2021, has served as the perfect setting to bring together the main entities and organizations involved in its implementation and to present this last event of the Ladies European Tour 2021 calendar. Joao Pinto, tournament director and representative of the Ladies European Tour at the event, offered a great headline in his speech that perfectly sums up everyone’s feelings: “This tournament is the party of golf, and there is no better place to celebrate this party than Andalusia and the Costa del Sol”.
The harmony between all the speakers gathered at the Marbella club is a magnificent omen for the last great week of women’s golf of the year, which will feature a spectacular international line-up headed by stars of the stature of Carlota Ciganda, the best Spanish player in the world ranking, Atthaya Thitikul, leader of the Race to Costa del Sol, or Catriona Matthew, captain of the European teams that have won the last two editions of the Solheim Cup. The exquisite collaboration between the different institutions and companies that support this Andalucía Costa del Sol Open de España and the future Solheim Cup 2023 was evident in the statements of their representatives.
Nuria Rodriguez, territorial delegate of Tourism, Regeneration, Justice and Local Administration of the Junta de Andalucia, highlighted the projection that the tournament offers to Andalusia: “This sponsorship provides the opportunity to have an excellent platform to improve the positioning of the Andalusia brand as a leading golf tourist destination, not only because of the wide range of a hundred courses it has, but also because of its excellent communications, its wide range of hotels and the varied offer of complementary tourism products that accompanies this sport”, highlighted the territorial delegate, insisting on the positioning of Andalusia as a safe destination for the celebration of major events with all the guarantees.
Margarita del Cid, CEO of Costa del Sol Tourism, also wanted to highlight the impact and dissemination offered by both the tournament and the Race to Costa del Sol, a mainstay in its communication strategy: “This year the Open is held at Los Naranjos Golf Club, a unique setting that serves as a magnificent ambassador of the courses offered by our Costa del Sol. As you know, the tournament is also the last appointment of the Race to Costa del Sol, the Ladies European Tour ranking sponsored by Turismo Costa del Sol, which is a strong commitment to women’s golf and is already giving us an important brand and image diffusion in markets of special interest for the destination,” recapitulated Margarita del Cid. “Today is undoubtedly a day of celebration and satisfaction for the joint work, a day that encourages us because it seems that we begin to emerge from the tunnel and begin to recover the normality of tourism activity, also in the golf segment, all with an eye on a dream that is closer: to receive the Solheim Cup on the Costa del Sol”.
For his part, Manuel Cardeña, Deputy Mayor and Councillor for Sports of Marbella, highlighted the role of these major sporting events to strengthen the image of one of the jewels of the Costa del Sol: “Once again, our city hosts a tournament of such relevance as the Andalucía Costa del Sol Open de España, a competition that continues to strengthen our brand as a privileged destination for sports and to host events of international stature. With the Solheim Cup 2023 in our sights, this Spanish Open is an ideal test to warm up engines and a new opportunity to showcase all our attractions,” said Cardeña, who emphasized “the high level that in this edition we will find in the sports field, which will be an important promotional claim when continuing to attract fans to enjoy golf in our city”.
Gonzaga Escauriaza, president of the Royal Spanish Golf Federation, praised the quality and prestige of Los Naranjos Golf Club, and highlighted the unity of action in the major women’s golf events taking place in Andalusia and the Costa del Sol: “The commitment made by the Andalusian and Malaga public institutions to golf, to show everyone that our sport can be played in November and December on the Costa del Sol, both for its weather and the quality of its courses, is outstanding. On the horizon, as if that were not enough, we have the organization of the Solheim Cup 2023. All together we are going to achieve that we are a golfing reference in the whole world, and this Andalucía Costa del Sol Open de España is a good proof of that”, finished the president of the RFEG.
Julián Romaguera, director of Los Naranjos Golf Club, Joao Pinto, tournament director and Alicia Garrido, executive director of Deporte & Business, described the actions that will be carried out during the week of the tournament, with special emphasis on the sustainable and solidarity actions that will be carried out by the Make-A-Wish Foundation. They also highlighted the extensive television coverage of the event, which will have three hours of live coverage daily from Thursday 25 to Sunday 28, and whose signal will be broadcast, among other channels, by Teledeporte, Movistar+ Golf and Canal Sur.
This officially inaugurates the week of the Andalucía Costa del Sol Open de España, whose prologue will take place on November 24 at 5 p.m. in Puerto Banús, where Carlota Ciganda will give the shot of honor in a ceremony sponsored by Reale Seguros and with the participation of Make-A-Wish Spain, a charitable foundation that helps to make the illusions of children with serious illnesses come true. The Navarre star will hit this shot of honor to a floating green and will launch the #birdiesforwishes challenge to her teammates in the tournament.
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