One in four golfers in Great Britain wants to be treated at a golf club at the same level as they are treated at a hotel, restaurant or spa. This is one of the data extracted from a study on the growth of golf in that country carried out by the company Syngenta.
Another interesting fact is that half of the golfers feel intimidated by the club’s rules, regulations, members and employees. There is a demand for more flexibility, either to adapt customs to current times, or to expand the club’s membership offerings.
The study was based on more than 3,622 interviews and, unlike others conducted to date, has included, in addition to current golfers (1,477), former players and people who have never played golf (2,145 between both categories).
Among the most important factors that deter people from taking up golf are, in this order, its high cost, the time it takes to practice it, the difficulty of learning and the intimidating nature of getting started.
As a curious fact that would lead golfers to play more frequently, in factors controlled by the golf courses or clubs, first of all, there is a lower requirement in the required dress code.
Thirty-four percent of the players surveyed claim that it is Britain’s climate that stops them from playing more often. This is why Spain has a big advantage and is Europe’s leading destination for golf tourism.
In the photo, players on a course on the Costa del Sol, a leading golf tourist destination in the British market.
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