PIF CONTINUES TO TRANSFORM WOMEN’S GOLF AS A PREMIER PARTNER IN A REVAMPED GLOBAL SERIES
The newly named PIF Global Series includes five international tournaments and reinforces PIF’s commitment to women’s sports.
Total prize money for the five events amounts to $13 million, ranking among the highest outside of the major tournaments, and significantly increasing the earning potential for professional women golfers.
Olivia Cowan at New Korea Country Club during the Aramco Korea Championship, the second of five PIF Global Series events in 2025.
Women’s golf, the partners driving it forward in its reform
Riyadh, Saudi Arabia [May 8, 2025] – Golf Saudi and the Public Investment Fund (PIF) today announced that PIF will be the lead partner for a revamped global series featuring five Ladies European Tour (LET) women’s golf tournaments. This partnership reinforces PIF’s long-term commitment to women’s sport.
The PIF Global Series will feature five tournaments on three continents in 2025, each with an innovative competition format combining team and individual events. Four of the tournaments will offer a prize purse of $2 million, ranking among the highest in women’s golf.
The PIF Saudi Ladies International has been added to the 2025 calendar, consolidating the series as a key event alongside the regular LET schedule and major tournaments. This tournament will feature a prize purse of $5 million, one of the largest in women’s professional golf.
The five events that make up the PIF Global Series are:
- PIF Saudi Ladies International: Riyadh Golf Club, Riyadh, Saudi Arabia (February 13-15, 2025)
- Aramco Korea Championship: New Korea Country Club, Seoul, South Korea (May 9-11, 2025)
- PIF Championship: Centurion Club, London, England (August 8-10, 2025)
- Aramco Houston Championship: Location to be confirmed, Houston, U.S.A. (September 5-7, 2025)
- Aramco Shenzhen Championship: Mission Hills, Shenzhen, China (November 6-8, 2025)
Women’s golf, breaking down barriers
Today’s announcement reinforces FIP’s position as one of the leading drivers of women’s sport globally, breaking down barriers, tackling key challenges and promoting a promising future for the sport.
Alanoud Althonayan, PIF’s Director of Events and Sponsorships, said:
“PIF continues to be a catalyst for the growth of women’s sport, committed to generating long-term transformational impact, inspiring and empowering athletes at all levels. The expansion of our partnership with Golf Saudi as the lead partner for this global series underscores PIF’s role in the development of women’s golf and in driving the growth of the sport globally.”
Noah Alireza, CEO of Golf Saudi, said:
“We are honored to have this partnership that aims to develop women’s golf both in Saudi Arabia and around the world. We have seen a huge increase in local interest through hosting international tournaments, with over 6,000 people enrolled in our free ‘GoGolf’ lesson program. With this partnership, we hope to keep that momentum going, connecting local engagement with the global boom in women’s golf.”
Alexandra Armas, CEO of the Ladies European Tour, said:
“These tournaments are very well supported by our players, who value both the overall event experience and the competitiveness. PIF’s investment continues to raise the level of competition and commitment to women’s golf, ensuring our players have the best opportunities to develop and succeed at an international level.”
Charley Hull, English golfer and Golf Saudi ambassador, commented:
“The new PIF Global Series marks another milestone moment for the LET, which continues to grow and provide more opportunities for female players to compete and win in incredible events around the world. Golf Saudi and the PIF have proven to be true drivers of change in women’s golf, reaffirming their commitment to equal opportunity and raising the competitive level. I love playing both individually and as part of a team, so I’m looking forward to participating in the series events throughout the year and hopefully inspiring more and more young women to take up golf around the world.”
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