The Battle for Clients has Begun
By Antonio Conde, an expert on golf course marketing, founder of the first golf tourism comparator, GOLFBOO, and CEO of Golfenred, a specialist marketing consultancy for golf courses It was…
The Masters: International Golf’s Grand Showpiece
The first event of this year's Grand Slam schedule is just around the corner. August National will once again showcase its incomparable charms as the great diva of global golf,…
De Céspedes: Spain’s leading professional golfing dynasty
Our system is based on visual analysis of the ball's flight and the swing dimensions, examining 50 reference points with the objective of achieving an Efficient Personalised Swing. "But these…
Game of Thrones: Spieth vs Day at the Summit of World Golf
This year has been a particularly exciting one on the US PGA Tour. The world's premier circuit has certainly not disappointed in 2015. On the contrary, thanks to exceptional campaigns…
The “new” Woods’ uncertain future
From number one in the world and second on the US PGA Tour at the end of the 2013 season, to 25th and 218th positions, respectively, when 2014 concluded. From…
Augusta National, the world’s most famous golf course
Situated in Augusta (Georgia) in a valley near the border with South Carolina, the US Masters venue is a very special club. It opened in December 1932, in the midst…