Los Arqueros: like fine wines
The war for the customer has begun
The Battle for Clients has Begun

By Antonio Conde, an expert on golf course marketing, founder of the first golf tourism comparator, GOLFBOO, and CEO of Golfenred, a specialist marketing consultancy for golf courses It was…

The fascinating world of aces
The Masters: International Golf’s Grand Showpiece
The Masters: International Golf’s Grand Showpiece

The first event of this year's Grand Slam schedule is just around the corner. August National will once again showcase its incomparable charms as the great diva of global golf,…

De Céspedes: Spain’s leading professional golfing dynasty
De Céspedes: Spain’s leading professional golfing dynasty

Our system is based on visual analysis of the ball's flight and the swing dimensions, examining 50 reference points with the objective of achieving an Efficient Personalised Swing. "But these…

Game of Thrones: Spieth vs Day at the Summit of World Golf
Game of Thrones: Spieth vs Day at the Summit of World Golf

This year has been a particularly exciting one on the US PGA Tour. The world's premier circuit has certainly not disappointed in 2015. On the contrary, thanks to exceptional campaigns…

DeChambeau, fourth in his professional debut on the American Tour
Augusta National, the world’s most famous golf course
Augusta National, the world’s most famous golf course

Situated in Augusta (Georgia) in a valley near the border with South Carolina, the US Masters venue is a very special club. It opened in December 1932, in the midst…

Superwoman Robinson, three holes-in-one in three years
Jordan Spieth, the great American hope