Accor’s luxury and lifestyle brand, SO / Hotels & Resorts, together with Sotogrande SA, the renowned developer and creator of the eponymous destination, have signed a management agreement to open the first SO / property in Spain. SO / Sotogrande Resort & Spa will reflect the brand’s rebellious luxury in this idyllic setting within the Costa del Sol, combining exclusivity with the brand’s commitment to vibrant and optimistic gastronomy and wellness. Following the completion of an extensive renovation and repositioning program at the historic Hotel Almenara, SO / Sotogrande is expected to open in spring 2021.
Sotogrande is a prestigious destination located on the southern tip of Spain that is known for its sporting and residential leisure offerings. Located on the Mediterranean coast between Marbella and Gibraltar, SO / Sotogrande will be the perfect starting point for visitors to explore Andalusia. Guests will have the opportunity to enjoy Tarifa and its “boho” spirit, stroll through the wine region of Jerez or enjoy the picturesque and authentic white villages such as Ronda, and its rich Moorish history.
“We are delighted that Accor has placed its trust in Sotogrande as a destination. The opening of SO / Sotogrande Resort & Spa will mark a new and exciting phase in our ongoing efforts to present all the attributes expected of a destination as exclusive as ours, “says Marc Topiol, president of Sotogrande SA.
SO / Sotogrande will create a fascinating combination of social spaces, sophisticated experiences and distinctive “Just Say SO” amenities to celebrate Mediterranean culture. Overlooking all of Sotogrande, the new luxury hotel will feature 151 elegant guest rooms, 24 of which will be suites, setting new standards in the luxury hotel industry.
SO / Sotogrande will also boast extensive gardens and breathtaking views of the sea, Gibraltar and the Andalusian countryside, and will enjoy an enviable location in close proximity to some of the most exceptional golf and polo courses in Europe. This authentic oasis will capture the essence of Sotogrande’s originality. Sotogrande is located
conveniently close to the international airports of Malaga, Gibraltar and Jerez, and is half an hour from Marbella and Puerto Banus.
Sotogrande distinguishes itself from other elite destinations in Europe by the breadth and variety of its sports and leisure offerings, as three of Europe’s best golf courses (Real Club Valderrama, La Reserva Club and Real Club de Golf Sotogrande) are located within a four-kilometer radius. It also has an extensive equestrian infrastructure, including three polo clubs, which is a celebration of Andalusian equestrian culture, while the Mediterranean coast offers the perfect setting for water sports. The region’s 1,300 m2 nature reserve also offers the perfect space to lose yourself in the most tranquil surroundings.
Reinterpreting traditional hospitality codes through unconventional savoir-faire , SO / Sotogrande is destined to become one of the most exclusive vacation and leisure destinations in Southern Europe. Whether relaxing or working, guests will be able to choose from five swimming pools, nine dining spaces, more than 2,000 m2 of spa and fitness facilities, and nearly 1,000 m2 of conference and meeting space, including an open-air auditorium.
“SO / is the most cutting-edge brand within Accor’s luxury portfolio, fusing the vibrant energy of the local with creative dining experiences and modern luxury service. The opening of SO / Sotogrande Resort & Spa represents an excellent opportunity to introduce the brand in Spain and operate a flagship property within our network, which is currently immersed in full growth,” said Marc Dardenne, Managing Director for Accor’s Luxury Brands in Europe.
SO / Sotogrande is an exciting new addition to the SO / portfolio, which includes recent additions SO / Paseo del Prado La Havana, SO / Auckland, SO / Berlin Das Stue, SO / Vienna and SO / St. Petersburg. Each SO / hotel is an avant-garde masterpiece with its own character, the result of an artistic vision brought to life by renowned designers. With an ambitious plan to expand its global presence in the coming years, SO / plans to open new hotels in Kuala Lumpur, Koh Samui, Dubai, Paris, Melbourne and Los Cabos.
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About Sotogrande SA
Sotogrande SA, founded in 1962, is the developer and promoter of the “Sotogrande, Andalucía” brand. Beyond the SO/Sotogrande project, the company’s other area of focus is La Reserva Club Sotogrande, a premier private residential club offering a variety of residential options that provide exclusive access to a state-of-the-art Country Club with golf, tennis and paddle tennis, the only private beach club in inland Spain with its sports lagoon, restaurants, an equestrian center with extensive nature trails within its gated perimeter.
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About SO/ Hotels & Resorts
SO/ Hotels & Resorts is so vivid, expressive and full of local energy that even the most adventurous travelers will be fascinated. A dynamic player on the global hotel scene, the SO/ brand surprises with a playful and distinctly rebellious interpretation of luxury, including cutting-edge design, a passion for fashion, modern beats, ‘Just Say SO’ service and lively bars and events. Originally created as an exclusive Sofitel brand, SO/ can now be found in socially vibrant destinations such as Berlin, Mauritius, Bangkok, St. Petersburg and Singapore. SO/ hotels are places to be and be seen, wowing guests with modern and enjoyable social experiences that capture the vibrancy and ambiance of each location. SO/ Hotels & Resorts is part of Accor, the world’s leading hotel group that offers unique experiences at 5,000 hotels and residences in 110 countries.
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