Smilla Sønderby is the new ECCO Golf ambassador. The Danish brand has announced the signing of the Ladies European Tour star through a multi-year agreement, uniting one of the brightest young talents in Danish golf with an iconic footwear name.
At just 25 years old, Sønderby joins the ECCO Golf roster after an impressive start to her professional career that already boasts two victories. The Dane claimed her most recent title at the MCB Ladies Classic in Mauritius this past May, wearing the ECCO Golf LT1, and secured her most notable triumph at the 2023 KPMG Women’s Irish Open, where she prevailed in a play-off.
Smilla Sønderby, ECCO Golf ambassador: a natural partnership
A long-time wearer of ECCO Golf shoes, the formalisation of her role as ECCO Golf ambassador reflects a natural alignment, built on a shared Danish heritage and a common commitment to performance, innovation and quality.The new ECCO Golf ambassador will also help strengthen the brand’s international presence on the women’s circuit.
In Smilla Sønderby’s words
“I’m incredibly proud to become an official ECCO Golf ambassador,” said Sønderby. “I’ve worn ECCO Golf shoes throughout my professional career because they give me the comfort, stability and confidence I need to perform at my best. As a Danish player, partnering with such an iconic Danish brand makes it even more special, and I can’t wait to represent ECCO Golf on tour over the coming years.”
The ECCO Golf LT1, her competition shoe
Sønderby will continue to compete in the ECCO Golf LT1, a model designed to deliver ultralight comfort and advanced on-course performance thanks to ECCO’s innovative LYTR technology and FLUIDFORM™ construction.
The brand’s verdict on its new ECCO Golf ambassador
Timo Vollrath, Head of Global Marketing at ECCO Golf, commented: “We are delighted to welcome Smilla to the ECCO Golf ambassador family. She is an exceptional talent with an exciting future ahead, and her journey with the brand has been entirely natural, having chosen our shoes throughout her LET career. Smilla represents everything we value at ECCO Golf: authenticity, dedication and the pursuit of excellence. Her recent success in Mauritius in the LT1 perfectly demonstrates the performance benefits our footwear delivers at the highest level, and we look forward to supporting her as her career continues to grow.”
A world-class ambassador roster
With this signing, Sønderby joins a world-class line-up of ECCO Golf ambassadors that includes names such as Lydia Ko, Thorbjørn Olesen, Erik van Rooyen, Aaron Rai, Thomas Bjørn, Lin Xiyu and Freddy Schott, among others. You can follow all the latest golf news and find out more about the ECCO Golf ambassador programme on its official website.
Smilla Sønderby profile
- Age: 25
- Nationality: Danish
- Professional wins: 2
- Career highlights: MCB Ladies Classic – Mauritius (2026) and KPMG Women’s Irish Open (2023)
About ECCO
ECCO is one of the world’s leading shoe brands, renowned for combining style and comfort. Founded in Denmark in 1963 and family-owned, it controls its entire value chain, from tanneries and manufacturing to distribution and retail. Its products are sold in 88 countries through more than 2,000 ECCO stores and over 14,000 points of sale, and it employs more than 20,000 people worldwide.
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