Turismo Costa del Sol maintains an intense agenda of meetings at the International Association of Golf Tour Operators (IAGTO) in Japan, an entity that counts among its members the main tour operators and tourism professionals of the golf segment worldwide.
A few months before the start of the Solheim Cup, Margarita del Cid has highlighted the opportunity that such an event takes place on the Costa del Sol to make visible the excellent conditions of the destination in terms of golf and the quality of the complementary offer.
Tuesday, March 21, 2023
As part of the intense golf promotion program being carried out by Turismo Costa del Sol, the entity has participated in the professional conference that the International Association of Golf Tour Operators (IAGTO) has held in Miyazaki, Japan. The CEO of Costa del Sol Tourism, Margarita del Cid, has highlighted the participation in this event “one of the most important in the golf segment and that allows to promote the destination among Asian professionals in the sector, with the advantages it means to attract new markets to the Costa del Sol”. In this regard, it should be noted that the IAGTO has among its members with more than 2,400 accredited golf tour operators, as well as golf resorts, hotels, courses, airlines and tourist offices, among others. IAGTO operators control more than 90% of the golf vacation packages sold worldwide and have an annual turnover of more than 2.5 billion euros.
For two days, during these professional days, Turismo Costa del Sol has maintained an intense agenda of meetings with the main tour operators and travel agents specialized in the golf segment.
Del Cid has highlighted the opportunity provided by this type of event to “establish new contacts and investigate the opportunities that exist for the promotion and marketing of the destination in international markets with high purchasing power, such as Asia”. And he added that the contact with tourism professionals allows “to listen to the market and take the opportunity to assess the current situation, the forecasts for booking accommodation and golf packages in Costa del Sol, in a key year, a few months before the Solheim Cup is held”.
Likewise, Margarita del Cid has underlined the entity’s commitment to this segment because “its seasonal power is unquestionable and the level of expenditure of these tourists is higher than that of the average visitor. The great economic contribution that this type of visitor brings to the tourism industry of the province is undeniable, due to its high purchasing power, and the high qualification that golf tourists give us, as well as their high degree of loyalty”.
Therefore, del Cid has not hesitated to point out the opportunity for Costa del Sol to host the next edition of the Solheim Cup, which will be held for the first time in Spain and will bring together in Finca Cortesin the leading figures of women’s golf internationally. The CEO of Costa del Sol Tourism has pointed out that “this is the most prestigious golf tournament in the world and will be a unique opportunity to strengthen the positioning of Costa del Sol as a destination with high-level services, which offers the possibility to enjoy our renowned hospitality, our heritage and our climate throughout the year”.
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