Five golf courses on the Costa del Sol have agreed on a strategic alliance to jointly market golf packages. They are El Chaparral (Mijas), La Cañada (Sotogrande), Valle Romano (Estepona), El Paraíso (Estepona) and Cabopino (Marbella). The packages, which will offer a “diverse, enjoyable and fun” golf experience, will begin to be marketed in September under the name “Coast to Coast Experiencie”.
According to a statement from the managing directors of the courses involved in this initiative, “in today’s world full of uncertainties and with most golf courses seeking to maintain and sustain financial viability, the shadows of a short and medium term future are not very promising”.
“However,” they continue, “there are people who are not satisfied with this reality and have the restlessness to seek other alternatives for development, cooperation and business alliances, looking for those opportunities that transform their business and change the way they work and cooperate together.”
After declaring that they were “very happy” to have reached the agreement, they point out that this strategic alliance represents “a new way of doing business, a cooperation between courses aimed at satisfying the needs of our visitors and international golfers who visit us every season”.
The managing directors of the aforementioned five golf courses comment that they will continue betting on this golf tourist destination, “carrying their courses the Costa de Sol and Andalusia brand as signs of identity”.
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