The ProGolf Platform, an initiative that has been working for almost a year and that has the approval and support of the entire golf industry, has been presented in society during the V Technical Conference and National Championship of Directors and Managers of the Spanish Association of Golf Managers (AEGG), which are being developed in the Parador de Málaga Golf.
Among those who have already expressed their support for the ProGolf Platform are, in addition to the AEGG, the Spanish Association of Greenkeepers (AEdG), the Professional Golf Association (PGA of Spain), the Royal Spanish Golf Federation (RFEG), promotional associations of various golf destinations nationwide, suppliers to the golf industry as well as media and opinion leaders.
Among its fundamental missions is to achieve social and institutional recognition of the golf industry as such, while increasing the social mass of players, always from the perspective of the sustainability of golf in all its aspects: economic, environmental, technical and social.
The presentation ceremony in Malaga included a round table discussion with the presence, among others, of Gonzaga Escauriaza, president of the RFEG, and Salvador Álvarez, president of the AEGG.
PROGOLF PLATFORM PRINCIPLES
In order to promote golf in Spain, the ProGolf Platform intends to promote a series of objectives that include:
– More minutes on television and radio, more articles in the print media, more content on social networks and online communication channels. In short, more presence in the general media.
– Show all the positive aspects of golf courses, of golf as an industry in Spain, and of the benefits of golf as a sport. “We have to demystify golf”.
– To promote the educational, formative, healthy and socioeconomic values that characterize golf.
– Promote biodiversity and the maintenance of environmental sustainability and water and energy efficiency to which golf courses should be directed.
– To make the population and administrations aware of the importance of golf for the economy of our country. Spain is the number 1 destination for European golfers, ahead of Scotland and St. Andrews, and number 2 worldwide.
– Spain enjoys a great culture, an enviable gastronomy and a climate that many other countries envy.
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